Services
Client
Save Energy Systems
Year
2024
Website
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a brand new audience
In response to the evolving demands of the industry and the necessity to engage more deeply with their audience, our client has identified the critical need for an extensive brand overhaul. This strategic renewal is guided by a commitment to staying abreast of current trends, aligning with modern values, and fostering genuine connections with an increasingly dynamic consumer base.
Goal
In executing the brand refresh for SES, we prioritized nuanced modifications to the logo's form while introducing significant updates through color palette adjustments.
Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
